No GST on top. That is the whole number.
Flat, month to month, cancel anytime with zero penalty. The build, the hosting and every update are all in the same number.
Start with a free check of the site you have now. It takes about 30 seconds and tells you what Google and AI can actually see.
No build fee, no deposit, no setup invoice. The first month is paid before I start, so your first payment is your first month.
Hosting, updates and the site itself. You get your own editor to chat to when something needs changing. No hourly invoices, ever.
Month to month. Cancel anytime with zero penalty, and you keep 100% ownership of your domain.
All of it. There is no starter tier, no add-on list and no upsell, because there is only one plan. Most sites are live in about a fortnight.
Because the build is fast now. I use AI to do in a day what used to take a developer a week, so I am no longer charging you for the weeks. What the monthly number pays for is the site staying fast, staying found as search and AI keep changing, and getting changed whenever you need it.
That is also why there is one price and not a quote. The work is the same shape every time, whether you are a tradie who is never off the tools, or a business that needs to be named when someone asks AI who to call.
$0 build fee. I used to charge $5,000 and up for a build like this. Now it is $199 a month and nothing up front.
| Feature | Traditional agency | DIY builders | CoolWeb |
|---|---|---|---|
| Upfront cost | $3,000 to $10,000 | $0 (plus your weekend) | No build fee |
| Monthly cost | $150 to $300/mo, on top of the build | $25 to $50/mo | $199/mo, all of it |
| First year, all in | $4,800 to $13,600 | $300 to $600 | $2,388 |
| Who builds it | Junior dev or offshore | You, yourself | Done for you |
| AI and search ready | Extra fee | Basic or limited | Built in from day 1 |
| Updates | $100/hr invoice | Manual headache | Chat to your editor |
The DIY column is genuinely cheaper, and it is your weekend and your problem when it stops working. Every build here is from scratch whether you have a site now or not. If you are an Auckland business, here is what that looks like, and Devonport Recycle got 30% more bookings after their rebuild.
The build, the hosting, the backups, your own editor, the chatbot, the dashboard, the monthly report and every change you ask for. There is no second invoice. The site keeps getting worked on, because search and AI change constantly and a site nobody touches falls behind.
There is no build fee. The first month is paid before I start the build, so your first payment is your first month rather than a deposit on top of one. Nothing else is charged at any point.
Most standard sites, up to around twenty pages, give or take. There is no per page charge. If you need something far bigger than that, say so and I will tell you straight whether it fits.
Then don't switch your domain over, and tell me. I'll refund your first month. You've risked $199 and a fortnight.
No. It is $199 a month, month to month. Cancel anytime, no penalty and no exit fee, and you keep 100% ownership of your domain.
You keep 100% ownership of your domain. I point it at the new site when it's ready, and your email setup stays completely untouched.